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Gunfire in the Siem Reap-Surin border area has jolted global rubber markets. Thailand, supplying 38% of China’s rubber imports, and Cambodia’s border-producing zones face disrupted supply due to closed checkpoints, sparking farmer anxiety and choked logistics—threatening Southeast Asian tire hubs.​
Rubber futures spiked nearly 3% to 15,585 yuan, signaling cost pressures for tire makers. Rubber accounts for 35-45% of tire production costs; the surge could raise manufacturing expenses by 8-10%, squeezing small firms already struggling with thin margins.​
Tire price trends may shift in Q3: symbolic 2-3% hikes to test markets, "hidden" increases via reduced low-end promotions, or real hikes by strong brands.​
Yet rising prices are tough. Sluggish sales leave channels bloated with old stock. Dealers resist hikes, fearing "price inversion" (selling below new factory prices). China’s tire sector, mired in homogeneity, lacks pricing power to pass costs on, risking slimmer profits and more closures.

In 2025, the tire distribution channel faces unprecedented challenges: sluggish market demand, overstocked inventory, fierce price competition, etc. Many tire dealers and retail stores are facing survival problems. In the face of a depressed market, Kazuo Inamori used five business strategies to help enterprises tide over difficulties. Today, these five business strategies are still worth referring to and learning from for tire bosses. Today, I would like to share them with you through this article, hoping to provide some ideas for the operation of each boss.

Hanksugi Serbian brand Hubtrac's sales team recently paid a visit to our Spanish client to deepen bilateral cooperation. Over the two-day engagement, we not only conducted in-depth discussions on future collaborative prospects but also visited multiple end-users to gather firsthand feedback. Notably, all interviewed users confirmed that, when compared on the same axle, Hubtrac tires outperform Michelin in terms of mileage performance, and they expressed high satisfaction with Hubtrac's exceptional cost-effectiveness.

Additionally, we showcased our latest product series - Hubtrac 2.0, which features an upgraded labeling identification rate and an innovative tread pattern design, further demonstrating our continuous commitment to technological advancement.

Hanksugi Team had invited customers from European markets to visit our Serbian factory.

"Tread Uneven wear" makes drivers suffer a lot.  Nowadays it is not easy to make money and frequent car tire changes make the situation even worse. There are endless cases of "tread uneven wear" and drivers are confused about what causes the "tread uneven wear".

Hanksugi Team has attended the CITEXPO 2024 in Shanghai from 4th--6th Sep.

Radial tires and non-radial tires, as indispensable components for vehicle driving, have significant differences in structure, performance, durability and application. Today we're going to explain the difference between radial and non-radial tires with a few excellent options to help make the best decision for your situation.

Hanksugi Tyre have joined the TTC 2024 in Germany from 4th-6th June. We had a great show in Cologne and met lots of old and new friends here. Together appeared is our European brand Hubtrac which is made in Serbia had been asked for the most time.