Hanksugi Serbian Brand Hubtrac’s Spanish Client Visit: Strengthening Collaboration Through User Insights and Product Innovation

On May 26-27, 2025, a 3-member sales delegation from Hanksugi’s Serbian brand Hubtrac traveled to Spain to engage with key client partners, aiming to deepen bilateral collaboration and gain direct market feedback. Over the two-day visit, the team combined strategic discussions with on-the-ground end-user interactions, reinforcing Hubtrac’s commitment to aligning product development with real-world needs.

Day 1: Strategic Dialogue for Collaborative Growth

The first day kicked off with a formal meeting at the client’s logistics headquarters in Valencia. Attended by Hubtrac’s regional sales director, technical specialists, and senior representatives from the Spanish client’s procurement and operations teams, the session focused on scaling their existing partnership.

“We’ve seen consistent value in Hubtrac tires since integrating them into our fleet three years ago,” noted the client’s supply chain manager, emphasizing, “Their durability in heavy-haul scenarios has reduced our maintenance costs by an average of 15% annually.” In response, Hubtrac’s sales director outlined the visit’s dual objectives: “We aim to better understand your operational challenges while showcasing our latest technological advancements, ensuring our partnership evolves beyond product supply to comprehensive solutions.”

Key topics of discussion included optimizing tire performance for Spain’s unique terrain (e.g., mountainous routes and high-temperature conditions) and exploring data-driven collaboration models, such as sharing tire wear analytics to refine future product designs. 

Day 2: End-User Engagement Validates Product Superiority

The second day shifted focus to direct interaction with end-users: truck drivers and fleet managers who rely on Hubtrac tires daily. Accompanied by the client’s logistics team, the Hubtrac delegation visited three major transport hubs near Valencia, engaging with over 20 frontline operators.

Among the most compelling feedback came from a 5-year veteran driver, who shared his comparative data: “On the same axle position, Hubtrac tires last 20,000 km longer than Michelin—120,000 km versus 100,000 km—before needing replacement. That’s a game-changer for our profitability.” His logbook, detailing 36 months of tire replacement records, corroborated this: Hubtrac’s usage had cut his vehicle’s annual tire expenditure by 18%.

Showcasing Hubtrac 2.0: Elevating Innovation Standards

A pivotal moment of the visit was the demonstration of Hubtrac’s latest product iteration: Hubtrac 2.0. Designed to build on the brand’s existing strengths, the new series features two key upgrades directly addressing user pain points identified in prior feedback:

1. Advanced Tread Pattern Design: Engineered using computational fluid dynamics (CFD) modeling, the new tread pattern improves water evacuation by 15% and reduces rolling resistance by 20% compared to earlier versions. Field tests in wet conditions (common in Spain’s northern regions) showed a 12% shorter braking distance, enhancing both safety and fuel efficiency.

The client’s technical team conducted on-site evaluations, using precision tools to measure tread depth and friction coefficients. “These upgrades directly tackle our concerns about durability in heavy loads and wet roads,” commented their R&D lead. “Hubtrac 2.0 doesn’t just meet our current needs—it anticipates future demands.”

Conclusion: A Partnership Rooted in Mutual Success

By the end of the visit, the discussions and user insights had solidified a shared vision for deeper collaboration. Hubtrac’s sales director summarized the outcome: “This trip reaffirms that our technology’s value lies in its real-world performance. By listening to end-users and iterating based on their feedback, we’re not just selling tires—we’re delivering solutions that drive our clients’ success.”

The client’s representative echoed this perspective: “Hubtrac’s commitment to understanding our operations, combined with their innovative product pipeline, makes them more than a supplier—they’re a partner in our growth.” With follow-up meetings scheduled to finalize joint testing of Hubtrac 2.0 in Spanish fleets, the visit marked a significant step toward a more integrated, data-centric partnership.

In essence, the two-day engagement underscored Hubtrac’s philosophy: innovation thrives when grounded in user experience, and collaboration flourishes when built on mutual understanding.